5 March 2026
Ljubljana, Slovenia – Fotona has announced the launch of FotonaSMILE, a new campaign designed to help raise awareness of aesthetic laser dentistry among practitioners and highlight its potential to expand treatment possibilities, enhance patient comfort and support premium positioning.
Recognizing that a beautiful smile involves more than healthy teeth, the FotonaSMILE concept highlights the importance of balance, symmetry, and harmony when treating both hard and soft tissues in the oral and perioral region. The campaign introduces an integrated approach to aesthetic dentistry using the LightWalker® laser platform that combines dental and facial treatments to achieve natural-looking results with high patient satisfaction.
At the center of the campaign is the “7 Secrets of the FotonaSMILE” framework, an educational concept developed to help practitioners communicate the key elements of a harmonious smile and present a comprehensive treatment portfolio to patients. The framework includes a range of minimally invasive laser-assisted procedures, such as lip enhancement with LipLase®, tooth whitening with TouchWhite®, soft-tissue procedures including crown lengthening and lesion treatments, depigmentation, ceramic debonding, and facial rejuvenation techniques such as SmoothLiftin™.
To support clinics in implementing the concept, the campaign provides ready-to-use educational and promotional materials, including informational leaflets, videos suitable for waiting rooms and social media, and online resources available through the Fotona Cloud platform. The campaign also encourages clinics to update their Find-a-Doctor profiles, enabling patients to more easily discover practices offering FotonaSMILE procedures.
As part of the launch, Fotona is introducing an exclusive biweekly webinar series featuring leading clinicians who will share practical treatment protocols and insights into laser-assisted aesthetic dentistry. Participating experts include Dr. Linhlan Nguyen, Dr. Alexandra Marques, Dr. Rita El Feghali, Dr. Hui Jing Phang, and Dr. Grisel Martos.
In addition, a live expert discussion featuring several of the campaign’s clinical contributors will take place on May 11, 2026, providing practitioners with an opportunity to engage directly with leading dental laser experts and explore how FotonaSMILE can enhance treatment outcomes and practice growth.
By combining clinical education, expert insights, and ready-to-use marketing resources, the FotonaSMILE campaign is designed to support dental professionals in adopting a comprehensive, laser-assisted approach to smile enhancement while expanding their clinical capabilities and strengthening their practice differentiation in aesthetic dentistry.
